From energy credits to an energy business
Each step funds and de-risks the next
Today
EEOS credits
Funding the programme
The move
Battery programme
€1,000 voucher live in the network
You are here
The build
Battery fleet
0.93 of 5 MW
The destination
The VPP
Sept / Oct launch
Live
Batteries going into Irish homes
0Dealers
0Enrolled
0Installed
New enrolment · Naas
Fleet capacity
1,000 batteries makes it tradeable
Target 5 MW
0 MW
186 of 1,000 batteries · 118 more scheduled
0%
Demonstrability
of new credit claims covered
of new credit claims covered
0%
Dealer network
148 of 400 activated
148 of 400 activated
Recurring revenue
~€100 per battery · five-year term
€0k/mo
The demand engine
Every lead routed to the nearest partner dealer
Funnel · programme to date
First touch to enrolled battery customer
Enrolments per week
Striped = current week, in progress
0
W1
0
W2
0
W3
0
W4
0
W5
0
W6
€14.20cost per lead
21%lead to enrolment
68%visit to enrolment
Campaigns · six angles
Budget follows the leads that convert
CPL target €15
Campaign
Leads
CPL
Enrolments
The €1,000 voucher
€13.10
176
Live-price urgency
€15.10
88
Calculator capture
€12.40
71
Retargeting
€9.20
52
EV-buyer lookalikes
€21.40
21
Ireland vs Europe
€26.30
4
The dealer network
Every campaign points to the dealer, never around them
Dealer leaderboard · this month
86 dealers have sold at least one battery
1
Fitzpatrick MotorsCork
31
2
Delaney Auto GroupDublin
26
3
Windsor Park EVGalway
19
4
Brennan & CoLimerick
15
5
O'Shea MotorsKilkenny
12
Retrospective kit · the quick win
Dealers mail their own base, GDPR-clean
0%
warm base
reached
reached
0dealers have run the kit to their base
38.4kof the ~65k past EV buyers reached
0sign-ups, and back-book demonstrability recovered
Focus 1 · The dealer battery campaign
Eight workstreams, end to end
01Done
Strategy & offer
02Live
Dealer activation
03Done
Voucher redemption build
04Done
The dealer arsenal
05Live
Consumer demand
06Live
The retrospective kit
07Live
Dealer comms & support
08Live
Tracking & optimisation
Focus 2 · The road to the VPP
Readied now, launching Sept / Oct
Launch readiness
Ireland's first residential Virtual Power Plant
0
weeks to the launch window
Smart charging first, Tesla-led via BTR and Elematics
Smart charging first, Tesla-led via BTR and Elematics
Audiences & value props
80%
Investor narrative
60%
Partner & channel strategy
55%
Market & regulatory
40%
1
Smart charging firstTesla-led, via BTR and Elematics
2
Battery aggregationHomes pooled into the VPP
3
Flexibility tradingGrid services and revenue
Where we are in the plan
Two months to launch, then we scale
Kick-offOffer & journey locked
Month 1Arsenal built, first dealers on
Month 2 · nowCampaign live, kit rolling outYou are here
Month 3+Run and scale on real data
Sept / OctVPP goes liveLaunch
This week · agreed Monday
Dealer batch 7 · 12 on
Cork geo-burst live
Retro kit wave 3 · 28 dealers
Peak-price PR story
Investor narrative v2
Watch-outs
Installer capacity, west · 3-week lead time
Lookalike CPL €21.40 vs €15 · creative refresh
Decide: Q4 leaderboard prize